Marketing
Why Greystar?

Why Greystar?Why Greystar?

There are many reasons why you should choose Greystar as your student housing management provider. Our incredible communities. Our stellar reputation. Our national platform. Our local expertise. Our professional associates. But don’t take our word for it. Check out what our clients, residents, and associates have to say.

Marketing

Greystar operates as a leader in the industry, and not only understands the ever-changing needs of today’s student, but also recognizes the nuances of niche demographics within each collegiate population. Our creative national support team ensures each asset is positioned to lead the market through a comprehensive marketing program.

Social Media Market Presence

We implement interactive and integrated communications to aggressively drive students to the community.

Social Media Coordinator and Social Media Guru Program

We have dedicated coordinators that oversee Social Media and Online Reputation Management platforms. The Social Media Guru program ensures each community actively and creatively participates in a wide variety of social media such as blogging, community development and management, and providing relevant content to sites such as Facebook, Twitter, YouTube, and Instagram.

Online Web Presence

Online web presence which grabs attention, positions each asset while disseminating information in user-friendly formats.

Brand Recognition

Greystar's talented marketing team develops and manages an integrated brand strategy to build customer loyalty and long-term brand equity.

Grassroots Campus Outreach

Our outreach programs increase visibility to the target market. Recognition of submarkets among students allows for a higher degree of success in "slow", "late", or "saturated" markets.